The 'Mini' Solution: How ONE/SIZE turned the SPF reapplication struggle into a $32k travel-sized viral sensation.
Itโs just setting spray.
Growth for the ONE/SIZE On โTil Dawn travel spray began in mid-June 2025 when creators focused on the portability of the 1.05 oz size. The product differentiates itself through a mattifying finish that solves the greasy 'glow' problem common in sunscreen sprays. This specific hybrid of makeup setting and SPF protection moved 1,294 units in 28 days by positioning itself as a high-function utility tool for summer.
ONE/SIZE On โTil Dawn Mattifying Sunscreen Makeup Setting Spray SPF 28 Travel Size 1.05 oz
ยท Price: $26.95
ยท Launch date: 2025.6.1
ยท Rating: 4.8 โ (88 reviews)
ยท Commission: 15%
Period: 2023-12-21 ~ 2024-06-17
GMV
$32,123
Units sold
1,294
Creators
33
Videos
5
Video GMV
$1,257
3.9%
Live GMV
$1,698
5.3%
Customer reactions
โWhen I tell yโall I love this sunscreen keeping my makeup in place itโs the best ever thatโs why I purchased two. Iโll be back for...โ
โLove Love Love !! I donโt like the price point itโs a bit too high for what I like to pay for a setting spray ! BUT it gets the j...โ
โObsessed with this it works so well I usually break out from sunscreen and now I can use this to keep up my sunscreen during the d...โ
Why this product
High-Function Hybrid Utility
The market for SPF reapplication is exploding as consumers become more educated about sun protection throughout the day. While traditional sunscreens are hard to apply over makeup, this product solves the problem by using an aerosol delivery system. It transforms a simple setting spray into a portable defense mechanism for the $4.5 billion sunscreen market.
The Negative Pivot Strategy
Top creators used a 'negative' hook by claiming the product is 'just a spray' before revealing its secondary SPF benefit. This forced viewers to wait for the resolution of the contradiction, leading to higher engagement and retention. The contrast between the matte finish and the expected oiliness of sunscreen provided a strong visual 'wow' factor.
The product competes in the emerging 'SPF Reapplication' category against legacy mist brands.
| Item | ONE/SIZE | Competitor product |
|---|---|---|
| Finish Type | Ultra-Mattifying | Dewy/Glow |
| Core Utility | Set + Protect Hybrid | Primary Sunscreen |
| Key Visual | Matte Black Aerosol | Translucent Mist |
How it broke out
Daily GMV & video upload trend
Who Sold It ยท What's Next
View the full report
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